Exotic fruits from distant regions are gaining growing significance in Germany and across Europe. Among these, the baobab tree (Adansonia digitata L.), native to the African savannas, stands out for its resilience and versatility. Approved as a novel food in the EU in 2008, baobab’s dry fruit pulp has since gained traction in the European market. Characterized by its impressive drought tolerance and multipurpose value, the baobab tree provides food, shelter, medicine, and raw materials in many African regions. With its increasing integration into European consumer products, baobab has evolved from a traditional African resource to a sought-after ingredient in the global market. This study identifies over 300 baobab-based products now available in Europe, reflecting its diverse applications. In Germany, consumers can access baobab in forms ranging from raw pulp to processed food products such as drinks, spreads, cereal bars, and confectionery. The cosmetic and pharmaceutical sectors also offer a wide array of items containing baobab extracts, including shampoos, lotions, and perfumes. Additionally, baobab plants and seeds are marketed in Germany as ornamental or indoor plants, with bonsai seedlings being commercially cultivated in Senegal for export. In Africa, baobab fruit is primarily wild-harvested, though establishing orchard-based cultivation holds promise for sustainable income generation. To fully leverage baobab’s potential, further research into its domestication and conservation is essential. Protecting its genetic diversity and developing sustainable production systems will be key to enhancing baobab’s contribution to both African livelihoods and European markets.