The object that conducted in this study is farmer’s preferences of rice plant characteristics. This study was taken in 3 villages which are village Ciganjeng, village Pamotan, and village Rawaapu. The method used in this study was quantitative design with descriptive analysis. The respondents were 64 rice plant farmers. Measuring instrument used was questionnaire and interview. The result of this study showed that farmers has its own preference for the character of rice plants. Conclution of this study is farmers preferred rice plants which has an average height of plants, wide leaves, leave’s surface, leave’s angle, and rice straw’s type; rice straw that has many branches; strong braches; has a lot rice grains; maturity of rice plants; lenght and wide grains size; non-aromatic; and tender texture. The farmers thought that leave’s surface isn’t an important character of a rice plants; high of plants, leave’s lenght and wide, leave’s angle, rice straw’s type, grain’s lenght and wide, and rice’s scent are quite important characteristics; branch’s strenght, grain’s quantity, and plant’s maturity are an important characteristics; resistance to pests, disease resistance, drought resistance, resistance to inundation, salinity resistance, productivity, and rice texture are the most important characteristics.